Emisha Solutions

SAP MDG Implementation for Pharmaceutical Distributor: Master Data Harmonization for S/4HANA Transformation

April 20, 2026

SAP MDG Implementation for Pharmaceutical Distributor: Master Data Harmonization for S/4HANA TransformationCustomer Story

Learn how a leading Asian healthcare group standardized master data using SAP MDG on S/4HANA, enabling governance, scalability, and multi-country data consistency.

About the customer

One of the largest healthcare services groups in Asia, provides world-class distribution, digital and commercial sales, and marketing services to support the growing healthcare needs in this region.

They work with top 20 Pharma companies in the world and serve more than 350,000 medical facilities in 13 Asian markets including Singapore, Philippines, Malaysia, Thailand, Korea, Brunei, Vietnam, Indonesia, Cambodia, Myanmar, India, Australia etc.

To serve the complex needs of its customers, the company made the decision to work on upgrading its SAP system to SAP S/4HANA.

SAP Master Harmonization and Data Governance is the first logical step towards that transformation.

Pain Points

Key challenges/observations across Businesses:

  • Lack of Master Data standardization between BUs
  • Manual process based on paper forms and signature-based approvals
  • Different SLAs for Master data creation process across BUs, including differences in the definition of SLAs in terms of the start and end of process
  • Different BUs using different data standards and identifier prefixes in material description to identify different types of materials
  • Different classifications used by different BUs as per their reporting requirements
  • Different parameters used for duplicate detection by each BU

Customer Benefits

Emisha deployed SAP MDG as a separate master data hub on SAP S/4HANA 1809, which offered the following key advantages to Customer:

  • Minimal impact on the existing landscape, reporting and integration
  • Independent speed of Innovation for new SAP MDG Capabilities
  • Clear system of record
  • Easy setup of SAP MDG running on SAP S/4HANA
  • since existing SAP ERP landscape and integration is not touched
  • Alignment with SAP S/4HANA roadmap
  • Scalability to cater to new sources and data consumers in future
  • Lower downtime
  • Easier Maintenance